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Steven Barbarich is an entrepreneur who has been around for a while. He's paving the way for reinstituting customer as a way of business life. Customer service is something that has long ago virtually disappeared from the retail world.
It seems that as merchandising became mass merchandising, the focus left from customer service, to bringing more and more product to the market to increase sales. Someone it seems forgot to remember that good customer service is also essential to sales growth too.
Not Steve Barbarich though. What did it for him was a bad online experience that led to the creation of a retail company that puts the service back into customer service, reviving the old adage that the customer comes first, and rightly so. Many retailers seem to forget that the customer is the reason they are there to begin with.
As technology grew, and the internet started to mature, so has the retail market. Companies coming online still seem to place their primary focus on gaining the sale as opposed to serving the customer. They just don't seem to want to be bothered with customer service. So much so, that rather than handle customer concerns directly, they feel that they need to hire an outsider to deal with the customers for them. Not Steve Barbarich though. He refuses to trust the care of his customers to any outside party, and especially not to companies whose employees speak with broken English and know very little, if anything at all, about the products they are supposed to be providing customer service for.
Off shoring customer service is a huge mistake that many internet companies make. This sets up a scenario for failure because of the aforementioned language barriers and in his opinion, is a recipe for disaster and failure.
Having been himself a victim of atrocious customer service, he founded his company with one thought in mind: Take care of the customer first and everything else will fall nicely into place. Indeed, the retail world would likely be a much better place if more retailers, both on and offline would stop for just a moment and consider that fact.
When you take Steve's customer service philosophy into consideration, and add to it a high end product, with low factory direct prices you have a recipe that can generate nothing but success. The growth of the company, largely based on word of mouth advertising is a testament that recipe.
Steve Barbarich has founded and owns several companies including ChooseDirect.com, the launch pad for choosehottubsdirect.com, chooseswimspasdirect.com and chooseoutdoorkitchensdirect.com. Plans in that sector include adding other websites that carry merchandise that is complimentary to the present sites. Other companies include Inventors Publishing and Research, and he also founded AbsolutelyNew.

Steven Barbarich is an entrepreneur who has been around for a while. He's paving the way for reinstituting customer as a way of business life. Customer service is something that has long ago virtually disappeared from the retail world.

It seems that as merchandising became mass merchandising, the focus left from customer service, to bringing more and more product to the market to increase sales. Someone it seems forgot to remember that good customer service is also essential to sales growth too.

Not Steve Barbarich though. What did it for him was a bad online experience that led to the creation of a retail company that puts the service back into customer service, reviving the old adage that the customer comes first, and rightly so. Many retailers seem to forget that the customer is the reason they are there to begin with.

As technology grew, and the internet started to mature, so has the retail market. Companies coming online still seem to place their primary focus on gaining the sale as opposed to serving the customer. They just don't seem to want to be bothered with customer service. So much so, that rather than handle customer concerns directly, they feel that they need to hire an outsider to deal with the customers for them. Not Steve Barbarich though. He refuses to trust the care of his customers to any outside party, and especially not to companies whose employees speak with broken English and know very little, if anything at all, about the products they are supposed to be providing customer service for.

Off shoring customer service is a huge mistake that many internet companies make. This sets up a scenario for failure because of the aforementioned language barriers and in his opinion, is a recipe for disaster and failure.

Having been himself a victim of atrocious customer service, he founded his company with one thought in mind: Take care of the customer first and everything else will fall nicely into place. Indeed, the retail world would likely be a much better place if more retailers, both on and offline would stop for just a moment and consider that fact.

When you take Steve's customer service philosophy into consideration, and add to it a high end product, with low factory direct prices you have a recipe that can generate nothing but success. The growth of the company, largely based on word of mouth advertising is a testament that recipe.

Learn more about Steven Barbarich at http://www.squidoo.com/Steven-Barbarich

Article Source: ArticlesBase.com - Steven Barbarich On Great Customer Service